Southland Mall presents
The 2nd Annual Southland Fest

September 20th and 21st, 2019

You are invited to participate in the one of its kind festival in the province of Saskatchewan.

Variety of local and artisan vendors, day and half of festivities, over 30,000 visits expected, under one roof.

This is a unique opportunity to connect with the community, be part of a memorable event, take advantage of the extensive advertising opportunities, and popularize your business. Southland Mall is excited to be hosting a unique, yet local event, by redefining the Regina’s top suburban shopping space and bringing the community together.

Dates of the event: Friday, September 20th (4:00 pm-9:00 pm) and Saturday, September 21st (10:00 am-6:00 pm)

2018 Total Visits: 26,000  |   2019 Projected visits: 30,000+

Event Promotion Proposals: Website, Facebook, Instagram, Video Advertising, Outdoor Billboards,  Food Court Table Decals, In-Mall Signage, Paid Social Media and Google Advertising; Direct Mail campaign; Press Releases; Email Blasts, Street Team at Community Events, and much more

Vendors: The event will be extensively promoted throughout all media channels free of charge; a space in the common area or a unit will be at your disposal; dedicated parking areas will be available for all vendors; vendors will be able to sell product and sample; a banner or an advertising material not exceeding 33 x 80 inches will be allowed; vendors will not be allowed to sell food unless pre-packaged or cook at the premises, but are allowed to sample food; vendors will be expected to tend to their set up during all operating hours of the event; variety of cross-promotional and sponsorship possibilities; all creative ideas related to your product or service are welcomed.

Total Projected Advertising Impressions, based on proposed media strategy: more than 3,000,000
Total Minimum Value of proposed advertising: more than $37,500

Sponsors: Interested in sponsoring or getting your business involved? Contact our marketing team at


  • Confirmation of attendance by July 31, 2019. Please sign and return this form completed, along with payment and insurance certificate
  • Minimum of $2 min liability insurance with the following additional insureds added: SBLP Southland Mall Inc and Strathallen Property Management
  • Sampling Opportunity & Administration Fee: $50 + GST, up to 6ft table
  • Sampling & Selling Opportunity & Administration Fee: $150 + GST, 1 x 6 ft table or smaller
  • All cheques are to be made to SBLP Southland Mall Inc., mailed to S4S 6H7, 2965 Gordon Road, Regina, SK
  • Money Orders are accepted
  • List of items for sale and pricing- please submit as a separate document by July 31st